ABSTRACT
The pandemic COVID-19 has brought changes in Indonesian consumer behaviour. Brands in Indonesia need to invest in Instagram advertisements to cope with the change in consumers' behaviour during the pandemic COVID-19. This study investigates the impact of Instagram's advertising effectiveness on building consumers' attitudes on brand and purchase intention. This study adopts a quantitative method through an online survey of 446 respondents. The data were analyzed using structural equation modelling (SEM). The result stated that entertainment and personalization positively influence millennial attitude toward Instagram advertising, and consumers' attitude toward Instagram advertising also positively influences their attitude toward the brand and regards their purchase intention. The study contributed to the advertising literature by extending the research on Instagram advertising and branding. This study contributes to the managerial application by enabling brands and marketers to create effective Instagram advertising that will lead to a positive response from consumers toward a brand. © 2023 EDP Sciences. All rights reserved.
ABSTRACT
The COVID-19 pandemic has pushed hospital organizations to digitally transform in providing health services to patients. Health information systems and integrated electronic medical records must be empowered as a means of communication and providing information to patients, increasing patient involvement and collaboration with health practitioners in hospitals. We adopt a conceptual approach that aims to gain an understanding of digital transformation in facilitating information availability and patient engagement in healthcare. We have explored important extant studies to capture the roots and dynamics at the base of the diffusion of patient-centered healthcare innovations. The results show that eight knowledge-based aspects of digital transformation and the patient-centered healthcare ecosystem form the basis of the proposed conceptual framework, namely: patient and family involvement, information availability, interaction between systems, Omnichannel devices, cloud utilization, information security, and patient privacy, value creation, and patient safety. This research has implications in the form of value creation as a continuous innovation process in the organizational structure of the hospital and patient safety as a benefit that is felt directly by hospital customers. © 2022 ACM.
ABSTRACT
The Covid-19 pandemic has brought changes to every organization to be able to make changes quickly and adaptively. Organizations need to accelerate the use of digital technology which has an impact on changes in business processes. The use of Robotic Process Automation (RPA) technology as software can support the automation of business processes in accordance with the rules of work performed by humans. RPA is a new technology that can be adopted by organizations to achieve various automation goals in the form of accuracy, efficiency, increase productivity and reduce operational costs. This research was conducted at one of the private bank in Indonesia. The purpose of this study is to provide an overview of the development of robotic process automation (RPA) in order to achieve various organizational automation goals. Data collection is carried out from primary data obtained by company employees who have used RPA and analyzed the condition of business process automation in various work units. In addition, interviews were conducted to identify the requirements for RPA development based on the needs and expectations of the automation objectives of the work unit. Secondary data were also obtained from a literature review on the implementation and benefits of RPA. The results show that the business process automation development company's has implemented 150 units of RPA robots in various work units ranging from operations, human capital, finance, compliance, and others. This research is expected to assist organizations in making decisions on the use of RPA and Automation Center of Excellence (CoE) support in order to achieve automation and digitization of business processes. © 2021 ACM.